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How it works

From request signals to a decision your system can use.

Botless is designed to evaluate traffic in context, return a classification with supporting findings, and let your policy decide what happens next.

A four-part traffic-quality workflow.

The integration separates observation, classification, and enforcement so teams can test assumptions before changing delivery.

01

Collect request context

Your integration sends the request and the business identifiers needed to interpret it, such as source, campaign, placement, or publisher.

02

Evaluate complementary signals

Botless checks available network, browser, behavioral, and request-pattern indicators. Signal availability varies by integration.

03

Return a clear verdict

The response provides a classification and actionable findings rather than asking your team to interpret an unexplained score.

04

Apply your policy

Your system maps the verdict to allow, monitor, challenge, or block based on the context and risk tolerance you define.

Rollout strategy

Observe before you enforce.

Traffic classification is probabilistic and false positives can affect legitimate users. A measured rollout lets you compare Botless findings with known outcomes and partner context.

Start in monitoring mode, segment results, establish review thresholds, and introduce active filtering only where the evidence supports it.

  1. 01

    Monitor

    Collect classifications without changing delivery.

  2. 02

    Compare

    Review findings against your analytics and outcomes.

  3. 03

    Tune

    Set policies by source, placement, or use case.

  4. 04

    Enforce

    Apply actions gradually and keep reviewing exceptions.

Interpretation and limits

A traffic verdict is evidence, not a finding of intent.

Signals can be incomplete

Browsers, networks, privacy controls, and integration methods affect which signals are available. Results should be interpreted in that context.

Policies need business context

A proxy or unusual browser may be acceptable in one campaign and unsuitable in another. Your policy should reflect the use case.

Classification is not certification

Botless findings do not certify traffic, prove fraud, or replace contractual, legal, or independent measurement requirements.

Review remains important

Monitor changes, investigate exceptions, and maintain an escalation path for legitimate partners and users.